Looking for help with your advertisement analysis essay outline? First of all, you should understand that advertisement is crucial for business development and it impacts people every day. You can hear it on the radio, see it in television, watch how it pops up on the Internet, etc. millions of dollars are spent on product or services advertisement annually. Are you impressed? Well, do not forget to mention these facts in your advertisement analysis paper.
There is another idea! Why do not you develop your paper on history? You will definitely surprise your readers with interesting facts. For instance, the history of first ad goes back to Roman period. Advertisement was an important aspect of life during the Roman era. You can also inform your potential readers that ancient political and commercial materials have been found in Pompeii. In addition, antique posters from Egypt have been found by archeologists, which proves that people used them as a means of advertisement. So, if to take into account the facts from history, it can be assumed that advertisement is one of the most popular and widely discussed topics. That is why students get such type of writing assignment as advertisement analysis essay. So, how can you complete this essay successfully? Well, first of all, you need to create a good advertisement analysis essay outline.
Follow the Below Writing Steps
Present the Advertised Service or Product
Frankly speaking it does not matter what product or service you are writing about. When you write an advertisement analysis essay outline, you need to assume that your potential readers have not ever heard of it. Describe a short background history, describe the product/ service and write about major market share principles.
Product or Service under Discussion
It is almost impossible to develop and advertisement that will make all potential customers satisfied. That is why every advertisement is aimed at particular group of clients. You need to keep this fact in your mind while creating your advertisement analysis essay outline and writing the very essay. The style of an advertisement is formed by the target audience. For example, when there is a rock music in the advert, it means that this ad is targeted at teenagers; while the add with stylish gentlemen in suites will be targeted at businessmen and large companies owners.
Estimate the Popularity Level of the Advertisement
This task is the most complicated. Some time ago, you had to research the number of people who bought the magazine or the newspaper with the respective advertisement and asses the attention percentage. Today, you can simply track the service or product via Internet. You can use social media to see how often the advertisement was viewed.
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Guide on Writing the Advertisement Analysis
Modern life is impossible to imagine without the advertisement. Radio and TV programs are always interrupted by different ads. Buildings and bill boards are decorated with adverts in every city. Sometimes, it seems that Internet has been created to advertise products and services only. The US spends billions for advertisement every year.
Advertisement is an ancient way of making a product or a service popular. Scientists have found proves that ancient Romans used advertisement with political and commercial intentions. In addition, ancient Egyptian posters have been found by the archeologists who believe that they were used as advertisement. It is the main reason why advertisement has become such a popular means of sharing information. Students at colleges and universities are always tasked with writing an advertisement essay.
Remember that following the right structure is of utmost importance. First of all, you need to introduce your product or service. Provide the background information about it. Mention major competitors of the product/service and state whether the product is popular among the target audience.
Write about the Target Audience
Every advert is aimed at certain audience. There is no universal advertisement that will satisfy every human being in the world. If you want your advertisement to be successful, you need to use a certain style that will fit the target audience. For instance, an advert with pop music and skateboard will be targeted at young generation and the advert with classic music and serious men will be targeted at older men and even businessmen. Do not forget to mention this in your essay.
Write about Advert Popularity Level
When there was no Internet this task seemed to be impossible. However, thanks to modern technologies, it is quite easy to cope with this task today. All you have to do is to find the ad online and see how many people watched it. It will help you to understand whether the advertisement is popular and interesting to the audience. Use any social media for your research, Facebook, Twitter, Instagram, etc. Advertisement seems to be present everywhere in our life. You can also pay attention to the comments left under the advertisement. If most of them are positive, it means that the ad is popular among viewers.
Track the history of adverts that are similar to the one you have chosen. The above-mentioned structure is the basic one. Make sure you include these aspects in your advertisement essay. If you feel like advert essay writing is not your cup of tea, you can always contact professional writing service that will help you to create original content for your essay.
How to Write an Advertisement Analysis Essay Outline
Drafting an outline is an important stage of essay writing. Like your future essay, the outline is to include an introduction, a body, and a conclusion. Here is an example of a simple outline:
- Introduce the advertisement that will be analyzed and its context. Indicate the brand and the makers.
- Include a summary of the ad.
- Company description. The product.
- Thesis statement.
- What impact the ad produces on the intended audience.
Body (there may be one, two, or more paragraphs)
- The goal of the ad and whether it is achieved.
- Provide the examples of the ads effectiveness or ineffectiveness.
- The components the authors included and their implication.
- Describe the strategies used to influence the TA (ethos, pathos, and logos).
- The effect these components produce on the TA.
- Describe and analyze the verbal strategy, such as the tone and style of narration.
- List other ads that used similar strategies if applicable.
- Paraphrase the thesis statement and indicate whether the ad was effective.
- Summarize the strategies that the ad makers used.
- Review the purpose of the ad and explicate whether it is achieved.
- Share your opinion about the ad.
These guidelines will help anyone who does not know how to write an advertisement analysis essay. Use this outline and you will make it by all means!
Basic Guidelines for Advertisement Essay Topics
The following instructions will prove useful for everyone who would like to learn how to write an analysis essay on an advertisement. The primary stress has to be placed on the rhetorical tools applied to influence the TA. A well-structure introduction that opens up the analysis usually means half of the essay success because it can direct the readers effectively and bring your central message through. Other things to keep in mind include:
- The optimal length of an analytical essay is 5 double-spaced pages. MLA is usually the preferred format; although, some instructors require other citation formats.
- In addition to describing the strengths of the ad, consider mentioning the areas that could be improved. This signifies your expertise as a writer.
- Even when analyzing popular ads and commercials, do not forget to include them within your essay. This could be an image in the body of your analysis or in appendices. It is also not uncommon to simply include the link on the Works Cited page.
Follow these basic rules and you will definitely create a paper that will earn you a decent grade.
People tend to underestimate the importance of an advertisement analysis essay outline, assuming that it is a waste of time and it does not change the quality of writing. In reality, this stage is crucial for the coherence and organization of your future work, and our experienced writers can always tell when the author neglected the outline. If you are new to analysis essay outline writing, it might help to treat it like a roadmap for an essay. Specify your topic and explain its significance to you, then list the body paragraphs you are planning to include in the order they will appear, briefly explaining what each of them will be about.
The success of an advertisement analysis paper to a great extent depends on the topic. Choose something that excites both you and your audience. If you have run out of ideas, consider the list below:
- Female objectification in the advertisement.
- The secret behind the success of Coca-Cola ads.
- TV Advert in 2022: changes inspire.
- How do advertisements affect the youth?
- Deceptive marketing: why real experiences sell worse?
- Fowle’s theory of the psychological effect of ads.
- How does marketing prompt change in people?
- Semiotic Analysis of L’Oreal mascara commercial.
- How our senses and brain respond to ads.
- The pros and cons of drug advertisement.
- Gender bias in modern marketing.
- How modern marketing shapes the Western civilization.
- Do military commercials influence human mind?
- North American fast food advertisement and its impact on people’s lifestyle.
- The effectiveness of commercials against drunk driving.
- The role of English in global marketing.
- How social media platforms are used to shape brand image and reputation.
- Examples of trend setting cellphone ads.
- Product placement and in-game advertisement as the new marketing reality.
- Ads making business and its economic influence on our society.
There are many more exciting advertisement topics you can choose from. Also, it is always a good idea to pick a topic that is related to class readings and lectures. Usually, instructors include helpful questions to guide the students, so be sure to select something that fits the context.
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