• Q. 1 What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why?

Globally, different cultures place a greater value to certain sports compared to others. Therefore, sport franchises should focus on sports that certain cultures consider to be important or understand what sport the general population identifies with most to garner more popularity abroad (Ipatenco, 2012). Sports franchises should consider language and other communication tools and cues utilized. Identifying the languages that societies utilize, as well as ways to deliver the sports to the general population requires the franchises to engage with those who have adequate understanding of the linguistic culture of such people. Therefore, delivery language matters for sports franchises because such cultures embrace their local languages. Hence, the franchises have to consider adopting skills from the local cultures. They might engage the local cultures linguistically by airing the sporting activities in such societies using the local language. Franchises have to improve intercultural relations in order to raise their popularity abroad (Gasparini & Cometti, 2010). They have to adapt cultural diversity in order to elicit international support. Placing players from different national or local cultures trigger support from the associated group, thus improving popularity. Therefore adopting professional players to represent different cultures or talent from other cultures raise intercultural supports that boost the popularity abroad. In addition, understanding societal customs in terms of the acceptance index of a certain support and the value of that support within the culture allows franchises to focus on what makes the society cheer and support the sport (Ipatenco, 2012). 

  • Q. 2 How can franchises ensure their products are appropriate for international markets?

In international operations, franchises have to ensure that the products that they deliver to international markets are appropriate or acceptable in these domains for a successful and profitable business operation. Franchises have to undertake extensive analysis and research on cultures of the international consumers in order to learn their tastes and preferences with regard to the product category under consideration (Pipes, 2014). Engaging in market research enables franchisees to gauge customer commitment to products that address individual or collective needs. They have to utilize local channels in order to establish the appropriateness of their products for international markets. Hence, this requires input from the right partners within this culture because of their proper understanding of the societal needs or wants of the local people (Pipes, 2014). Franchises can assess products from firms within the same industry and determine the suitability of their own products for international markets. Assessing the markets provides an overview of what to expect when their products are introduced to an international audience. Furthermore, the acceptability of the product or the ability of the product to address the wants of the general population at the global markets determines the appropriateness of their products to the international audience. 

  • Q. 3 Should governments protect their industries by placing tariffs on imported products? Why? Why Not?

Imposing tariffs with the objective of protecting domestic industries increases the likelihood of local companies to mature over time (Adekola & Sergi, 2007). Government should impose import tariffs, but only to a certain degree in order to allow local industries to thrive and mature into companies that can compete globally. Failure to impose tariffs to protect emerging local industries can lead to their collapse, which undermines the ability to sustain domestic markets without depending on foreign industries. Failure to impose import tariffs against products from foreign firms creates a surplus flow of cheap and often low quality commodities at the local markets, which cuts profits and cripples domestic industries (Adekola & Sergi, 2007). Therefore, protecting local industries at the startup and growth phases ensures that they can compete equally with foreign products and ensures flow of commodities without overreliance on foreign firms. Nevertheless, governments should regulate tariffs on imported goods to avoid retaliation from other trading partners who might also impose additional tariffs on their exports (Adekola & Sergi, 2007). Therefore, in order to guarantee the growth of infant industries and companies while avoiding tariff retaliation from other countries, nation should impose moderate tariffs to their trading counterparts. This controls import flow and allows domestic industries to thrive without significant impediment from foreign products. 


  1. Adekola, A. & Sergi, B. S. (2007). Global Business Management: A Cross-Cultural Perspective.
  2. USA: Ashgate Publishing. 
  3. Gasparini, W. & Cometti, A. (2010). Sport facing the test of cultural
  4. diversity: Integration and intercultural dialogue in Europe, analysis and practical examples. Strasbourg: Council of Europe. 
  5. Ipatenco, S. (2012). Sociocultural influences on sports. Retrieved from <
  6. http://www.livestrong.com/article/552524-sociocultural-influences-on-sports/>
  7. Pipes, K. (2014).Why Franchising is Going Global. Retrieved from <
  8. http://www.franchising.com/howtofranchiseguide/why_franchising_is_going_global.html >
Feb 15, 2018 in Business
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