Conscious Consumerism

After facing plenty of significant problems relating to the negative impact of consumerism, the society began searching for some possible solutions... Details >>

Apple Marketing Strategy for the iPhone

This paper investigates a case of Apple, which grounds on the launching of a new product iPhone 11 on the market. The creators of the product state that the new iPhone will features certain characteristics, which previous models do not have. In order to analyze the appropriate marketing strategy for the iPhone 11, it is crucial to take into consideration two critical factors of new product development, namely branding policy and speed of product development. Details >>