Feb 14, 2018

Marketing

Collaborators The organization has a number of options it can consider expanding the business. It needs to explore opening subsidiaries, joint ventures or increasing distribution of its products. Among these three alternatives, joint venture will be the most viable, with companies engaged in security. Climate. Macro-environmental PEST analysis...

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Feb 14, 2018

Types of Organizational Buying Markets

There are three types of Organizational buying markets: Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G). Business to Business is the term that defines the type of information and economic interaction, which is classified by the type of interacting agents, in this case, there are legal entities that do not work at the end of the ordinary consumer, and for the same company...

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Feb 14, 2018

Definition and Process of Marketing

Summary Marketing is a management process that involves identifying, anticipating and satisfying customers for a profit. Marketing is a key essential for the success of any business. On the other hand, social marketing refers to the advertisement of company products and services on social media. The recent evolution in social marketing has been brought about by rapid increase and growth in social media as a marketing tool.

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Feb 14, 2018

Marketing Plan

Abstract Five Guys is one of the largest fast food industries in the world that concentrates on French fries, soft foods, and breakfast. The company operates on the principles of modern fast food restaurants that are located in UK and other parts of Europe. In a market that is growing rapidly coupled with various challenges, it is highly advisable for an organization to develop proactive strategies...

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May 31, 2018

Insurance Marketing

Insurance is a form of financial service that entails a collection of public savings with the aim of providing risk coverage. It comes under service sector where companies are obliged to offer protection against probable changes that generate losses. They eradicate miseries and worries resulting from uncertainties associated with death, theft, and property destruction which are not controlled by an individual or a company.

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May 31, 2018

Sony’s ‘PlayStation Game Console’ Marketing Plan

Sony is the company that stands behind the invention of “PlayStation game console” (Tang et al., 2012). It is Japanese multinational company that has a long history, which stretches back to as early as 1946 (Tang et al., 2012). Sony was created shortly after World War 2 had ended.

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